What is Domain Authority?
Domain Authority (DA) is a Search Engine Ranking Score developed to gauge a website to predict how well it would rank on Search Engine Result Pages (SERPs). The DA score ranges between 1-100, higher the scores the better the chances of a website to rank top in the search results.
Keep in mind that DA is not a metric that Google uses to determine which website ranks high in the search results, DA has no influence on the SERPs.
HOW IS DA SCORED?
Domain Authority is calculated using various factors such as linking root domains, the total number of links that a website has, etc. All of these variables will be combined together into a single DA score which then can be used to track the ranking strength of a website over time.
WHAT IS A GOOD DOMAIN AUTHORITY?
For reference, you could take websites like Wikipedia or Google.com and find them to have a huge amount of very high-quality external links and as a result, they are at the top of the DA scale; However smaller sized websites & businesses with very less inbound links will have a low DA score.
A new website will always have a DA score of 1 at the start.
Domain Authority is only a measuring scale to predict your likeliness to rank high on the Search Engine Result Pages (SERPs). Your short term goal should not be to get a very high DA score but to top, your competitors score.
It is best to use it as a comparative metric rather than using it as a solid score which determines the ranking of a website; use it to compete gauge your website with your competitor’s and aim to get a higher score than them.
Since it is a comparative tool, there is no such thing as a Bad or Good DA Score.
DOMAIN AUTHORITY VS PAGE AUTHORITY
While DA is a tool which predicts the ranking ability of an entire domain or sub-domain, Page Authority predicts the ranking ability of an individual page.
DA = Predicts ranking strength of an entire domain.
PA = Predicts ranking strength of an individual page.
HOW TO INFLUENCE DA?
To be blunt it is hard to influence Domain Authority directly. The reason is that it is made up of various metrics and link data that in turn has an impact on the Authority Score. This metric is meant to gauge how well a particular site can rank in the Google Search results. Google takes tons of data and various factors into account while finding the best sites to show in their search results, likewise in order to calculate DA score, there are several factors to be taken into account.
The most effective way to influence the DA is to perfect the SEO of your website. To be specific you need to focus more on getting links from other well-linked pages in a well-recognized website.
DOES DOMAIN AUTHORITY CHANGE?
The simple answer to that question is a big “YES”. And since DOMAIN AUTHORITY consists of several factors and calculations finding out the exact reason for the change in your DA score can be tedious. But I will list down the most common factors that might be the reason for the change in your DA Score.
- Highest authority websites growing their links in a drastic way can twist the scaling process.
- Getting links from websites or pages that do not contribute to Google ranking.
- Your DA score is on the bottom end and so your website is directly impacted by scaling fluctuations.
- Your links have not been crawled which would directly affect your scores.
Just keep in mind that the DA Scores are meant to be a comparative tool rather than considering it as an absolute metric.